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Articles archive

HARDI Australia stands with the Naked Farmer

19/02/2021

Haeusler Mildura adds HARDI Broadacre sprayers to its expertise

26/11/2020

HARDI Australia backs mental health in a tough year

25/11/2020

An important message from HARDI Australia

18/11/2020

HARDI shines spotlight on mental health by supporting Beyond Bitumen Rally

06/11/2020

HARDI TWIN system sprayer the answer for Eyre Peninsula grower

26/10/2020

HARDI Introduces H-SELECT nozzle control technology for trailers

13/10/2020

Advanced nozzle control technology H-SELECT now available on HARDI COMMANDER

10/10/2020

Big capacity and big support bring HARDI home

24/09/2020

HARDI Finance announces negative interest rate on RUBICON SP

08/09/2020

Hardi Navigator 6000 with ActiveAir at work in SA

30/07/2020

ISOBUS ready Hardi Navigator

22/05/2020

COVID-19 information - HARDI to Continue Production

16/03/2020

Wimmera farmer on top of summer spraying

20/02/2020

New NAVIGATOR ActivAir

18/12/2019

Watch 'Nozzle Watch'

18/12/2019

New face for HARDI in South Australia

18/12/2019

Agritechnica 2019

18/12/2019

Precise speed, rate and droplet control for large spray booms. HARDI H-SELECT.

17/12/2019

Separating H-SELECT and PWM

16/12/2019

HARDI for Solar Water Pumps

26/08/2019

Take a tour of HARDI HELLIOS

05/08/2019

HARDI Triple Tier Spray System

30/07/2019

Rubicon owner makes a splash

30/07/2019

New HARDI Dealers in NSW

25/07/2019

National Ag brings HARDI sprayers to Moree

04/06/2019

Pump repair video

30/04/2019

myHARDI Resources

30/04/2019

Beyond Bitumen 2019

30/04/2019

HARDI Self-Propelled Sprayer powers through

11/04/2019

W.A. growers get hands-on with HARDI

02/04/2019

HARDI back behind rural wellbeing rally

19/03/2019

Online Nozzle Store opens

19/02/2019

HARDI HELLIOS goes to work

19/02/2019

Study quantifies drift reduction of HARDI TWIN system

18/01/2019

HARDI Australia adds Agrifac sprayers to its portfolio

17/12/2018

HARDI Works Here

06/12/2018

Brisvegas Machinery adds HARDI sprayers to its expertise

13/09/2018

HARDI Australia adds Agrifac sprayers to its portfolio

17/12/2018

Adelaide-based sprayer specialist HARDI Australia today announced that it is adding Agrifac sprayers to its product offering.
Part of the same EXEL Industries Group as HARDI, Agrifac was introduced to Australia in 2011 and has quickly established itself as a premium brand.

Under the new arrangement, Agrifac sprayers will be supported by HARDI Australia’s extensive local infrastructure. This includes its warehouse, distribution, parts, IT and administration facilities at Cavan, S.A.

HARDI Australia CEO Bill Franklin says the new alliance is intended to benefit Agrifac owners in particular, with greatly enhanced logistical support across Australia and New Zealand.

“We have a very well-established parts and supply chain infrastructure here in South Australia,” he said, “along with agriculture-specific administration, accounting and marketing services.”

“Ultimately the move will enhance the customer experience across both EXEL brands which is an extremely positive thing.”

Mr Franklin confirmed that HARDI Australia is equally focused on both brands.

“We will soon appoint a dedicated Adelaide-based Sales Manager to drive our Agrifac business,” he said. “Both brands are positioned in quite different market space and, internally, we don’t see any conflict between them.”

 

Mr. Roeland Coopman, CCO of Agrifac is excited about the cooperation.

“This cooperation supports Agrifac’s ambition of becoming the number one Self Propelled Sprayer Brand in the Australian premium market sector. Since the introduction in 2011, Agrifac had strong sales growth in all years. 2018 was again a record year for Agrifac. With the support of HARDI Australia we are able to further boost our growth for the years to come in a sustainable way and ensuring Premium Customer Experience.”

Agrifac sprayers are manufactured and assembled in the Netherlands, while HARDI sprayers are substantially manufactured and assembled at HARDI’s Cavan site in S.A.

“HARDI and Agrifac sprayers offer different things to customers,” Mr Franklin said. “Having both represented by HARDI Australia is intended to deliver synergies on the business and support side.”

“We are all part of the same Group,” he explained. “However Australian farming is vastly different to Europe. As the dominant EXEL brand in the Australian market it was logical that the Group leverage HARDI’s assets and resources for the benefit of both brands’ customers.”

“There will be no immediate changes to how each brand is marketed, however we will be exploring synergies which potentially deliver value to customers in the future.”

“Whether a farmer chooses an Agrifac or HARDI sprayer, we will help them optimise productivity through timely and efficient logistics,” he concluded.

“Our goal is simply to help Australian farmers protect their crops efficiently and produce quality food.”



- © HARDI AUSTRALIA 2021

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